VAR Business Development

VAR Business Planning

To enable VAR Management to:

• Provide clear communications of the business vision, direction, team member roles and responsibilities, market definition, identification of ideal customers, product/service capabilities, value proposition, and how sales engages with the customers, company financials as appropriate.
• Clear communication as to the business model and sales model.
• Clear communication as to the strategic alliances and customer-business value delivered

• Bring alignment and focus to employees, alliance partners and other stakeholders
• Provides basis for business development, financing and setting customer expectations

VAR Financial Planning

To enable the VAR Management to:

• Have a private coach to develop your business model, revenue streams, expense budgets, and delivering the business profitability to sustain growth and ensure against cash flow shortfalls.
• Track business financials by product/service lines

Prism customer benefits include ability to:

• Consistency with personal and business plan objectives
• Know when you are making a profit and have room to negotiate
• Have financial controls to know when outside scope and boundaries of the operational plan

VAR-Vendor MDF Campaign Management

To enable VAR and Vendor Relationship Management to:

• Develop promotional campaigns that compel targeted "ideal" customers to be aware of, likely to consider, and predisposed to purchase your company offerings
• Take optimum advantage of available Market Development Funds to develop the VAR and Vendor business
• Have consistency with your business model and sales model

Prism customer benefits include ability to:

• VAR - Vendor Team to be recognized as industry leader
• Aligns organizations and support functions to achieve VAR-Vendor sales success in marketplace
• Become the de-facto standard for providing the goods and services
• Maximize coverage, penetration and position for continued growth