Marketing Operations

Product/Service Marketing Management

To enable Product/Service Marketing to:

• Develop and execute Go-To-Marketing Planning, Persuasive Communications, and guiding the cross functional team to achieve marketing forecasts

• Target Ideal Customers

• Use PR to generate leads

• Demonstrate fluency in Sales Skills outlined in Solution Selling®

• Drive Sales Channel Specific Product/Service Training (Enablement) & Promotion

Prism customer benefits include ability to:

• Bring products/services to market on time, readied and within budget
• Align Sales Operations and provide the necessary oversight to ensure delivery of sales goals
• Lead and manage project life cycles to produce long-term revenues and profits

Market Research

• Market Validation & Sizing

• Targeting & Selling to Ideal Customers

• Sales Win/Loss Analysis

Marketing Communications

• Product/Service Promotion - Direct & Indirect Sales - Public Relations & Advertising

• Win/Loss Analysis - Independent review using advanced techniques identifying most significant corrective action to rapid improvement

• Corporate Identity